![]() The image above is an instagram feed I created for a hotel in Bangkok using the same Lightroom preset in all the photos in order to create a consistent look and feel of the feed. It is important to note that even purchased presets may need a little adjusting and therefore proficient in Lightroom is essential. You can create a preset yourself or you can also purchase one. ![]() A preset on Lightroom is the saved settings used to achieve a certain look or style of editing. The later stage would be to decide on a preset. The aim is to learn how to adjust the settings to achieve the desirable look. I recommend learning how to use Lightroom to edit your photos using Youtube tutorials. It comes in two forms: desktop and mobile, with the latter being a free option. Lightroom is a user-friendly program that allows you to edit your instagram photos in order to create a cohesive feed. The best photo editing program which is widely used by instagramers is Adobe Lightroom. In my previous article I explained how to use influencer marketing in order to gain content for your social media. I also recommend incorporating video content as it can provide a more engaging and in depth than a photo which relates to customers needs when searching for a hotel.Īnother great option for content creation is to use Influencer Marketing. ![]() Is it professional images of your property or is it user-generated content? Perhaps a combination of both? Whatever you choose, be consistent and only post your best content. Why is it so important? Because the feed is the first thing that people see when they enter your page and it is what determines whether they become your followers, not the individual photos on display.Īs a hotel marketer, you should have a clear idea of what type of content you would like to create. This is crucial to make the overall feed flow, the aim is to look at the bigger picture (the feed) rather than the individual photos. In terms of editing it was important again to be consistent and ensure they are all similar in theme. The images showcase the key features of the hotel the infinity private pool at the water bungalow and the sunset you could watch on the property. ![]() The image above is an example of an instagram feed I designed for a Maldivian hotel. ![]()
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